Saint Bernadette Soubirous :: essays research papers

Holy person Bernadette Soubirous The Soubirous family lived in the most distant north of the little town of Lourdes, in the Lapaca area. An enormous stream streamed there, and on this stream there were seven plants; one of them known as the Boly Mill, and this had been the home of the Soubirous. Francois Soubirous rented the plant from family members of his better half, Louise. From various perspectives, it was the exchange of the mill operator that had brought the couple together. They had hitched on the area church on ninth January 1843. By 1855, the family pay had diminished definitely - exchange was bad at the plant, furthermore, the Soubirous were not the best of businessmen; regularly loaded up with feel sorry for for the poor of the neighborhood individuals, they would advise their clients to pay when they had the option to, and they never denied credit. What's more, obviously there was the family to raise, which further depleted their assets. Done having the option to pay for the lease of the factory, the Soubirous had to stop their homes, surrender the mill operators exchange and take on whatever work they could discover for themselves. Francois Soubirous reviewed that another relative possessed a structure in the Rue des Petits Fossã ©s - this structure was the previous Lourdes prison. The old prison was privately known as "the Cachot". The Soubirous were permitted to remain there lease free. Each night, the family assembled around the old chimney for family petitions. This closed with the recitation of the Rosary - regularly drove by one of the Soubirous young ladies, Bernadette. BERNADETTE The marriage of Francois Soubirous and Louise Casterot created six youngsters. The oldest of these was Bernadette. She was conceived on seventh January 1844, and was purified through water the following day by Abbã © Forgues in the old area church, being given the name of Marie Bernarde. As a result of her little height, she was constantly alluded to by the little type of the name, Bernadette. A half year later, Louise was anticipating a kid; along these lines, Bernadette was depended to the consideration of a lady in close by Bartres, Marie Aravant, who had recently lost a child kid. She remained there for 15 months. From her introduction to the world, Bernadette was a powerless kid, experiencing and still, at the end of the day the asthma which would cause her so much enduring that afterward, in the religious community, she would ask the medical caretakers to tear open her chest so that she may relax. In view of her sensitive constitution, her folks would endeavor to give her small amounts of food not accessible to different youngsters, for example, white bread rather than dark.

6 remote entry level jobs that are hiring today

6 remote passage level employments that are recruiting today Getting the chance to telecommute used to be an extravagance stood to just certain specialists in specific fields, however innovation has made it feasible for a wide assortment of individuals to check in from the solace of the work areas in their own special front rooms. Truth be told, as per an ongoing Gallup survey, 43% of representatives work remotely in some cases. The capacity to work remotely can be an immense advantage you get a good deal on thing like driving costs, a work closet, and even espresso and lunch, which you would now be able to make in the solace of your own home. Recruiting telecommuters has gotten increasingly mainstream as of late, however there are sure fields that are especially liable to employ laborers for remote passage level occupations. Here are only a couple. Partner account managerAssociate account directors deal with the fundamental activities of an organization and regularly fill in as contacts between various divisions an occupation perfect for tele commuting if tasks happen in various pieces of the nation. While involvement with deals or promoting is some of the time required, partner account overseeing may likewise be a section level job.Copy editorWriting and altering employments have for some time been famous among remote workers, and with all the substance that gets produced throughout the day, consistently as news creates, editors are especially sought after this moment. They’re the people who guarantee that the words we read on business destinations and web journals are solid, syntactically right, and compact. There are many duplicate altering occupations at the passage level at the present time, and working from home is an exceptionally basic perk.Operations coordinatorIf you’re more the administration type than the scholar, think about finding a situation as a tasks organizer. This activity includes managing colleagues and taking care of charging, solicitations, and finance for all the groups in an associ ation. Like with a record administrator gig, you don’t should be in a physical office to carry out the responsibility particularly if the organization has numerous locations.TranslatorIf you’re conversant in more than one language, you can utilize your aptitudes from the solace of your own home over a wide assortment of enterprises. On the off chance that you have a heavenly tender loving care and an extraordinary order of sentence structure, style, and slang in both of your communicated in dialects, interpretation is an incredible chance to utilize your aptitudes and fit in chip away at your own schedule.Roadside help application representativeIf your vehicle has ever stalled and you’ve utilized your telephone to get to an emergency aides application to get going again, you’ve depended on the graciousness and abilities of an individual on the opposite stopping point to get you out of your predicament. Emergency aides application agents are expected to de al with the in the background work that takes care of business utilizing relationship building abilities and PC aptitudes to get individuals out and about once more. Unexpectedly, travel is frequently not a necessity for these jobs.Sales representativeSales delegates elevate items to clients on the telephone and on the web, so very little in excess of a telephone and a PC are expected to carry out this responsibility. In the event that you’re an expert with your PC and love conversing with individuals throughout the day, this might be the remote passage level employment for you. Salespeople who love what they sell are the best at their occupations, so on the off chance that you have an energy for an item, this is additionally the gig for you.

Reading paper Essay Example | Topics and Well Written Essays - 1250 words

Understanding paper - Essay Example Be that as it may, most ladies think that its difficult to get thinner, and on the off chance that they lose the weight, they discover it amazingly difficult to keep up a low weight. Poor taking care of propensities essentially causes this. Be that as it may, this likewise applies to men. Most men battle to hold their weight under check while expecting to be increasingly manly. In any case, a few men think that its open to having a lot of weight and partner weight with riches. This is for the most part in social orders where most well off individuals will in general be large contrasted with the destitute individuals. Weight is likewise associated with wellbeing with individuals with much weight being viewed as undesirable. A lot of weight is undesirable and ought to be maintained a strategic distance from at all expense. Stoutness, which is an instance of an excessive amount of weight, causes the influenced to feel strange and brings down their confidence. Youngsters also are influen ced by weight issues. Guardians have a duty to guarantee that their kids are of the proper load by checking their weight control plans. In any case, the vast majority battle with weight issues, particularly the youngsters in light of the present dietary patterns. A great many people feed on inexpensive food and this is prove by the quantity of individuals in a cheap food lodging whenever in towns. The present working patterns advance the undesirable eating regimens since individuals have constrained time to plan dinners. During ends of the week and occasions, there are individuals who party more often than not and devour a lot of undesirable food. This also advances weight gain. The issue of weight reduction is influencing a high extent of the world’s populace, individuals are searching for routes out to lessen and look after weight. This makes such an article critical to peruse and put on more data about weight reduction, since it influences grown-up people, yet in addition youngsters. Consistently, individuals are keeping watch for better approaches to build fat consuming and diminish weight. The expanded worry on weight and the quest for weight reduction strategies have pulled to my advantage and caused me to pick this

Don’t Be Cruel, Elvis Presley (1956) Research Assignment - 825 Words

Don't Be Cruel, Elvis Presley (1956) Research Assignment (Essay Sample) Content: Name:Professor:Course:Date:Dont Be Cruel, Elvis Presley (1956)Some of the music that one has never heard before is very appealing once one listen to them. Dont Be Cruel by Elvis Presley (1956) is a very appealing song especially to two people in love (Presley 1). The song makes one think about his or her relationship deeply with the intention of identifying where one may have went astray. The primary message that is passed by the song is for one to avoid being cruel to a heart that is true. Being true does not mean being right always. But sometimes one does something that does not please their love who Presley called Baby.  But one should learn to forgive and forget so that love relationship can continue being healthy.The kind of clothing during the time of the song Dont Be Cruel was very impressive. The men in the song including Presley himself was wearing a suit. During that time wearing a suit was very formal and depicted that the individual respected what they did. Presley in a suit look very fantastic and even when singing about love one can see that he was seriously meaning whatever words he uttered. In the original version, Presley wore a black suit with a tie as he held his guitar singing his solo. He wears a pair of white shoes that made his appearance awesome in the song with his black suit. That is not the kind of wearing we see with the artist of today.The music by Presley is about love. Presley put it clear that sometimes he did mad things that might make his lover doubt him. But that does not mean that he does not love her. All he wanted is an assurance that she will always be there, and he will always be there for her. Hence, with the kind of clothing and hairstyle depicted they fit that song. Presley maintained short hair that was always done and looked impressive. That hairstyle with a suit means that he was very serious with whatever he was doing. The combination the hairstyle and a suit brings out a mature and responsible m an. This may touch the heart of her lover who may take the message from the song as being serious.Dont Be Cruel and the war music has some similarities. The bad things that Presley talks about may include fighting between two lovers. His song shows that fighting may result in an end of the relationship. That is why he justify his mad doings as not lack of love, but he need his love every time of the day for his lifetime. War music shows that war results in enmity and death. They try to warn the people to avoid war by giving experiences of the war that has been fought and their consequences. This makes people fear war and maintains peace. As Presley want to keep his love.Nuestro Himno is not a political statement, but it is a Spanish translation of the United States national anthem. As far as the national anthem may be seen as political based, they are not. The national anthem gives an analysis of what it cost for the nation to obtain freedom. Some people died while fighting for thei r country and others were crippled. Other people lost their loved ones. But Nuestro Himno honors those who sacrificed their life or anything else for the purpose of attaining freedom in their country. It reminds the generations to come that there were some important people who fought to achieve the freedom they are enjoying today. But does not implicate that it is a political statement.It is true that most songs define the generation of the people. The song that can be used to define our generation is C.R.E.A.M. by Wu-Tang Clan. C.R.E.A.M. is mainly an abbreviation of cash rules everything around me. With the current generation, money is everything, and one values money m...

“Democracy Is Popularly Conceived As Government Of The

â€Å"Democracy is popularly conceived as government of the people, for the people and by the people† (Hassan, 2003). The term is used to describe a political process by which all citizens and the nation have a direct involvement in the creation of running a country and creating the policies within it. Evidently it can be argued that political apathy is a serious threat to democracy directly. Contradictory to this representative democracy selects applicable individuals to allow them to be a voice for society as opposed to citizen participation. The illogicality that its dependent on political participation to maintain a sense of legitimacy is correct, yet it is largely reliant on apathy to be its cause. There are several forms of political†¦show more content†¦Liberal democracies majority from the Western World which are established, have identified a series of patterns where there is an exponential decrease within the participation during the electoral turnout ever s ince the mid twentieth century. For example, Hay (2007), claims that for a state to maintain a level of legitimacy it must include participation to some extent. This is since levels are declining by such a rapid amount that its adequate to cause a sign of concern. A small percentage of electoral turnouts from this considerably small population have raised concerns for the assistance of a democracy with many examples both past and present. Although this may bring alerts, there is also a lot more to a democracy than the number of voters and the turnout. Nigeria for example is a poorly governed democracy whereby the government rule in a carefree and bad manner not improving the motivation within the citizens thereby making people less likely to participate in political activities. Apathy is seen as a stabilising force perhaps indicating trust in the system or plain disinterest in politics. (Blaug and Schwarzmantel, 2016). This depicts the government as a threat rather than an apathetic society, where people choose to remain apathetic rather than encourage a corrupt system or a corrupt government.Show MoreRelatedAfrican Social Political Thought1357 Words   |  6 Pagesthe Swahili word for extended family or ‘Family hood’, which was first articulated by Nyerere at Arusha popularly termed as ‘The Declaration of Arusha’ on the 5th of February,1967.Here the term socialism was taken to mean basically ‘an attitude of mind’. To him Ujamaa was an expression of the natural African condition and that Africans need not be converted to socialism than we were taught democracy. He believed that Ujamaa was the natural path for the emancipated new African state to follow, a pathRead MorePolitical Stability in New Democracies: Presidentialism or Parliamentarism?2445 Words   |  10 PagesQuestion For new democracies in the developing world, which system—presidentialism or parliamentarism— is more likely to ensure political stability? Why? And do we have a universal answer for all countries? Presidentialism and Parliamentarism are two of the most commonly practised political systems in modern politics, whether they be existing in pure forms or hybrid forms. Amongst the two, which system is more conducive to the maintenance of political stability, particularly in newly democratizedRead MoreShould Voting Be Compulsory For Uk General Elections?2893 Words   |  12 PagesHowever it did not progress beyond its first reading. Yet the question has not died out and whether the UK should follow the likes of Australia and Belgium still remains a hotly debated issue. The UK prides itself in being a leading force for democracy worldwide. It is thought to have become truly democratic in 1918 with the passing of the Representation of the Peoples Act whereby universal suffrage was cemented in statute law. In the election afterwards in 1922, participation soared to over 70%Read MoreMonetary Policy And Balance Of Payment Crisis Of Argentina1859 Words   |  8 Pagesto accommodate the government s budget, or from a crisis of balance of payments. A balance of payment crisis originates â€Å"in either a sudden fall in the terms of trade or a halt of capital inflows, generat[ing] an immediate jump in the inflation rate† (Cardoso, 1992). As inflation accelerates, political pressure to reduce inflation builds, leading to an eventual monetary reform. These reforms include the introduction of a new currency and promises on the part of the government and the central bankRead MoreWorkers Participation in Management15351 Words   |  62 Pagesexpress the ir views and to influence the decision processes of the government. The concept of political democracy gave further impetus to the concepts of economic and industrial democracy. In fact, several socialist thinkers advocated the political democracy could not survive or become effective unless economic and industrial democracy were also achieved. They advocated that just as people have the right to choose their government, the workers too should have the right to influence the managerialRead MoreThe Effects of Rh Bill to the Society4383 Words   |  18 PagesThat’s why Reproductive Health Bill or RH Bill was created. As cited in the blog posted about the RH BILL by mhlannie. â€Å"What is RH BILL is All About† at mhlannie-whatisrhbillisallabout.blogspot, Jun 21, 2011: â€Å"The  Reproductive Health bills, or popularly known as  Ã‚  RH bill, are  Philippine  Bills  aiming to guarantee universal access to methods and information on  birth control  and maternal care.  It is a way of helping people to be more advance, well prepared, and to widen up each and every individualsRead MoreThe Contributions Of John Rawls Essay5959 Words   |  24 Pagesdecided from behind a veil of ignorance. When the people are ignorant about their own abilities and qualities, it leads to the choosing of principles of justice which are fair to all. If a person doesn’t know what will be his/her future in his own conceived society, he will not privilege any one class but rather develop principles which are fair and just as well as benefit the least advantaged . If no person knows any facts about themselves, then they cannot exploit the disadvantages of others for theirRead MoreAbraham Lincoln: Organizational Culture and Leadership5118 Words   |  2 1 Pages(Special) offered by the University of Sri Jayewardenepura. As per the guidelines given, this report consists of two parts. Part I discusses the cultural aspects evident in a known business organization, the Imperial College of Business, most popularly referred to as ICBS among the present and past students engaged in the examinations offered by the Chartered Institute of Management Accountants (CIMA). The background, nature and components/characteristics observed within ICBS which form its uniqueRead More The Woman’s Christian Temperance Union and the Creation of a Politicized Female Reform Culture, 1880-1884.5069 Words   |  21 Pagesvotes.† It fought to bring true democracy to America by advocating the full enfranchisement of women. And in doing all this, Willard declared, it became the true embodiment of political party: â€Å"the mould into which God pours the principles that are to bless humanity.† Thus, in Willard’s construction, partisan wrangling for constituents and elective offices became an epic ba ttle between the servants of Cerberus and the mould of God for the preservation of democracy and the home. By infusingRead MoreNational Security Outline Essay40741 Words   |  163 PagesSECURITY AFFAIRS: In repealing the war powers resloution, Robert F. Turner 91 U.N. RESOLUTION 1441: 8 NOVEMBER 2002 96 MYTHS AND REALITIES IN THE VIETNAM DEBATE, Robert F. Turner 97 JNM: Morality and the Rule of Law in the Foreign Policy of the Democracies 100 Notes on DA Koplow: assignment 12 104 CHAPTER 1: National Security Law and the Role of Tipson 1NATIONAL SECURITY AND THE ROLE OF LAW (Tipson) Goal Clarification: What is National Security? -National Security - Possible Definitions

The Significance Of Brand Identity For Company Success Book Report/Review

Essays on The Significance Of Brand Identity For Company Success Book Report/Review ï » ¿The Significance Of Brand Identity For Company Success Alina Wheeler’s Book, talks about branding identities. Branding is an oft confused word with corporate identity and corporate image. The meanings of both these words are remarkably different. Corporate identity refers to logo creation, the company’s name, tag, the visual expression and it gives and the looks it depicts. Corporate image on the other hand, is what the public perceives of the company. If the perceived image is what the company wants it to be like it or not. Thus, corporate branding is an entire process. It has to be planned, strategized and aligned with the goals of the organization. Wheeler also highlited brand identity and the process involved in her book. Brand identity is essentially the visual expression of a brand which is communicated to the world outside. It includes the corporate name, its logotype or mark, the communications and visual appearance. It is important for the brand identity of a brand to be strong. This because the brand plays an important role in establishing an emotional connection with the consumer and reflects the brand position and the desired image. (Wheeler n.d.) The brand identity creation process is a five stage process as explained in the book. It comprises of the following steps: 1. Conducting research 2. Clarifying strategy 3. Designing identity 4. Creating touch points, and 5. Managing assets. The entire process begins with an analysis of the business needs and ends with the application of the brand identity to different pieces of marketing communication. Step 1 revolves around market research and analysis. In this a document is made which takes into account the marketing situation. Step 2 builds on the marketing strategy behind the brand identity development. Steps 3-6 Is where the creative work is done and it involves exploring and working on the logo mark and logotype. The Process Phases and Deliverables: 1. Conducting Research: In the first step, the details of the project are thrown into perspective. All the minute details regarding the project are learnt in this step. All the current information as well as that information which is needed to bring the branding elements forward is brought to light. The vision for the project is clarified and so are the strategies and goals established. The needs and perceptions of various stake holders are critiqued and analyzed. Different types of audits are conducted in this phase. These include the technology, legal and language audits. Existing brands, their profitability and curativeness along with the brand architecture is evaluated here. 2. Clarifying Strategy: Clarifying strategy is the second phase and in this phase whatever has been learned is eventually synthesized and a strategic plan is formulated. The brand strategize is clarified here and a positioning platform is developed. The brand attributes are co-created, a brand brief is written and so is a creative brief written. 3. Designing Identity: In this third phase, the future is visualized. Everything is done in accordance with expected future trends. Any ideas are brain stormed and the best ones filtered out. A design for brand identity is created, various applications are explored and brand architecture is also finalized here. A visual strategy is present and an agreement point achieved. 4. Creating Touch points: The design decided upon in third stage is finalized in this stage. Trade protection is initiated and prioritization of design applications is done. The brand architecture is finally applied in this stage. 5. Managing Assets A synergy revolving around the brand is built in this phase. The launch strategy and plan is also developed. It is an accepted practice to launch internally first and then go for an external launch. Any standards and guidelines are developed in this phase. Book 2: What Kids Buy and Why Dancuff in this book of his discusses the Product Leverage Matrix. This tool projects the big picture to us and gives us an idea of all the things we need to be aware and to be informed of, in order to integrate all aspects of a product or program. Leverage denotes power. This means that the character, the product and the program not only attracts the attention of the targeted child consumer but also meets his needs at a certain level. It is important to provide that this power associated with each program varies substantially for every product. The product leverage matrix is an important tool for getting down to where exactly the power is coming from and is a comprehensive model that determines the analysis of an existing product or program and for the development of a new one. (Cuff 1998) The variables as explained by Dancuff of a Product Leverage Matrix are as following: 1. Medium/ Products: What is the product category? Is it software, is it a book, is it a TV show, and is it a food outlet? How is product packaging being taken care of? 2. Concept: What is the concept of the product. Around what ideology does the product revolve. 3. Point of View: What would be the psychological perception that the product would create. What is the opinion like out there regarding it. Is it anti social? Is it social?Is it fun frolic filled. What exactly is the message being relayed through the product. Moreover, how will the product impact the company’s image. Will it trigger a good word of mouth, would be indifferent or would it strike negative publicity for it. 4. Content: What is the verbal and visual content of the program? How will it be relayed to the consumer? How will it be manifested into its verbal and visual forms eventually? 5. Context: Context is the geographical setting of the product and the time frame in which product is set. What are the surroundings of the product like? What is the social environment like? What are the competitors products like? What position do they command in the market? What areas have been left untapped by them? Thus it is about what is competing environment or the context of the product. (Cuff 1998) 6) Process: How does the program/flow works. What is the process like? 7) Character(s)/Personality: What fantasy based characters have been incorporated in the program? Are there any archetypes. 8) Attitude/Style: What is their attitude and style like? How should they be depicted? TOP OF MATRIX - Essence: What is the central essence of the brand? What is it depicting? - Point of Difference: What is our edge in the brand against competitor? What is that one different thing that will make the brand stand out? - Promise: What promise are we making to the customer? Are we delivering the promise? - Competition: What is the competition like out there? How many competitors are there? - Positioning: How has the brand been positioned in the minds of the consumer. THE BIG PICTURE The Center of the Matrix - Age: What is the target age of our brand? - Gender: What gender are we targeting? Is it just male or female or is it both. - Stage: What stage of development is the target child in? What is his age bracket? - Structure: What is the structure of the brain of the target audience like? Are they in their development phase or have they developed logical and reasoning skills. - Dimension: A child’s life can take place in a myriad of dimensions. The child can experience her life in various ways. It can be physically, emotionally, socially and even morally. - Style: What is the learning style of the child? Is it visual? Is it cue based? THE NEEDS AND WANTS OF THE TARGET CHILD A product is successful if it is able to satiate either the long term or the short term needs of a child. This has to be understood. For instance before the age of 6 children are more keen on accumulating toys and stuff, but after the age of 6, they become more keen on cumulating things. They start paying more attention to the details, become pro at comparisons. Thus, it is important that whatever product is made, keeps into perspective these details of a child’s development stage. In the Ages 8 through 12 part of the paper, Cuff discusses the neocortical developmental focus which has critical implication on product and program development alongside the ways in which they should be marketed and advertised to kids in the age bracket of 8 to 12. At this point, the child is no longer a fantasy oriented child. He is developing fast and has started developing reasoning skills and has now opened up more to brain oriented activities. So any marketing drive, as Cuff points has to be designed keeping this in perspective. Bibliography Cuff, Dan. What Kids Buy and Why. Simon and Schuster, 1998. Wheeler, Alina. Designing Brand Identity.

Managing Human Resources Employers

Question: Discuss about theManaging Human Resources for Employers. Answer: Introduction The report essentially tends to evaluate the practice of the employers and the business managers in using the social networking mediums for gaining access to personal information about the recruits and also other employees operating in the business institution. The employers tend to evaluate the comments generated by the employees on their social networking pages and also studies the interactions made by the employees with their colleagues and friends where they have generated comments about the company. Employers and managers based on the above information tend to take decisions regarding recruitment, retention and retrenchment of employees. The report focuses on evaluating the above practices of employers and managers based on the use of ethical and stakeholder theories and other empirical human resources management models. Use of Ethical and Stakeholder Theories Utilitarian Ethical Theory From the point of view of Utilitarian Theory of Ethics the use of social media networking platforms by the employers for gaining confidential information about the employees contributes in generating potential benefits to the business institutions. The same is reflected as follows. Cost-Effective Medium The social media networking mediums contribute in generating cheaper platforms for generation of recruitment related advertisements by the business institutions. Similarly, the social media platforms also contribute in helping the business managers and employers conduct secondary or cross checks of the individuals that are focused on being recruited in the organisation. The above activity would help the employers in checking the authenticity of the recruits and the information furnished on the resume. Similarly, it also helps the company managers and employers to potentially evaluate whether the applicant would be able to match the cultural parameters of the business institution (Brunori, Malandrin, Rossi, 2012). Generation of Realistic Expectations The social media networking tools act as effective mediums that encourage both the employees and the employers to gain realistic information in a mutual fashion. The same contributes in helping the employees understand the expectations and cultures of the firms while the company gains the potential in evaluating the potential of the individual employee to match the expectations of the different job roles in the business institution (Zafar Lodhi, 2015). Development of Brand Building Opportunities for Employer Social media networking tools also contribute in serving as effective word-of-mouth communication and brand building tools for the employer. The individuals having Facebook accounts tend to share advertisements generated by the business institutions regarding vacancies. The sharing of such vacancy related advertisements and posts by individuals further contribute in helping the company gain an effective pool of manpower resources from the larger market and also build up needed awareness regarding vacancy positions available to the company (Lauer Cohenour, 2014). Deontological Theory of Ethics However, from the point of view of Kantian Ethical Theory or from the viewpoint of Deontological Ethics the practice of the employers and managers for searching private and personal information of the employees from their social media networking pages is considered illegal and immoral in nature. The employers and managers are required to abstain from the practices concerning coercive means for gaining personal information about the employees and thereby in taking decisions concerning recruiting and retaining employees (Zhang, 2015). Stakeholder Theory Instrumental Stakeholder Theory The instrumental stakeholder theory ideally requires the business institutions for engaging the different stakeholders regarding the generation of salient information concerning generation of vacancies and also other information associated with changes in organisational and human resources policies. The involvement of potential stakeholders regarding the generation of effective information potentially contributes in encouraging needed support(Gonzalez-Padron, 2016). Normative Stakeholder Theory The normative stakeholder theory ideally requires the managers and employers to work in an ethical fashion such that they are required to abstain from gaining personal information about the employees from different social networking platforms like Facebook and Twitter without generating prior information to the concerned parties. The use of the personal information concerning the employees without informing them for taking of recruitment and retention decisions tends to potentially affect the privacy of the concerned parties (Bowen, 2013). Right of Employers in Gleaning Information Some critics argue that employers do have rights in gaining access to private information about their employees based on using the social media networking tools like Facebook and Twitter. However, some argue that employers do gain rights in retrieving personal information about the employees and staffs from the social media networking platforms only in the case of an effective breach of contractual agreement or in cases of severe issues affecting the goodwill of the firm. Employers focusing on accessing potential information about their employees from the social media platforms are required to effectively inform the employees such that the same contributes in meeting the transparency and ethical objectives of the organisation(Johnson, 2014). The employers and business managers can essentially focus on discouraging the use of social media by employees and staffs within the working hours based on the incorporation of effective monitoring standards. The employers and business managers t hus gain rights for monitoring the activities of employees in the social media network platforms within the working hours. Certain cases have been highlighted from time to time where the employers and managers tend to view and monitor the postings and comments generated by the staffs beyond the working hours. The posts generated by employees in the social networking platforms rebuking or criticising their employers or managers are observed to potentially affect their careers and scope of tenure within the organisation (Yang Jiang, 2014). Employers and managers that came through such posts generated by the employees in the social media platforms had taken resort of the employment law for suing the staffs. The same requires the managers and employers of the business institutions for effectively informing the staffs and employees regarding right kind of conducts along the social networking platforms. The Privacy Act of Australia requires the employers to furnish needed information to the employees and staffs suggesting the rationale for which they have accessed the personal social networking platforms of the staffs. Further, the different types of information gathered by the employers from the social networking pages of the employees are required to be ideally discussed with the concerned employees for reducing the chances of future conflicts (Angle Slote, 2013). The employers and managers are also required by the law for not suggesting friends to the employees and staffs to be added in their social networking pages. Similarly, the employers focusing on gaining needed information about their employees from the social networking platforms are also required to inform the staffs about other people that would be able to see the same. Thus, it is needed by the employers and managers to act in a transparent fashion and also generate considerable awareness regarding the information retrieved from the social media networking pages of the employees (Athanassoulis, 2013) . Use of Social Networking Sites in a Win-Win Fashion Pluralism and Unitarism The mode of usage of the social networking sites by the employees for interacting in a mutual fashion with friends, colleagues and peers can be converted in a win-win situation by the employers in terms of operating based on the Pluralism aspect. The Unitarism aspect in human resources management requires both the employees and the management to see each other in a unified fashion blended for meeting the objectives of the organisation (Calkins, 2014). The Unitarism aspect thereby requires the managers and employees to follow a single agenda. The managers operating based on a Pluralist policy however honour the different needs and demands of employees. The Pluralists however require that some standards or conducts are needed to be followed by both the managers and employees for the interest and betterment of the organisation. The Pluralists also opine that the powers or authority for voicing and opining are required to be shared in an effective fashion rather than to be concentrated i n the hands of few (Austin, 2013). The above discussion associated with Pluralism and Unitarism can be potentially applied to the case such that the institutional managers based on the aspect of Pluralism firstly need to understand and respect the views and perceptions of the different employees regarding organisational policies and conducts. Secondly, the managers are required to effectively compromise with the employees based on the introduction of such regulations and standards that would encourage them to work mutually for the betterment of the firm (Wheeler, 2013). The managers thus need to make the employees understand the problems regarding their commenting about the organisation, managers and workplaces in social networking mediums like Facebook that can be viewed easily by the public. The generation of needed awareness and understanding would help in easily restraining the people from generating opinions regarding the activities and policies of the organisation (Angle Slote, 2013). Strategic HRM The organisational managers and the employers are required to influence the social networking activity of the employees through the mode of operating based on the tenets of strategic human resources management. The managers are required to focus on the development of mission and vision objectives and statements that would help in developing an enhancing a sense of mutual trust and confidence between different parties in the organisation (Russell, 2013). Further, development of organisational values and cultures enhancing the sharing of information and informal communication practices increasingly contribute in shaping and governing the activities of the employees regarding opining about their managers and the organisational rules and conducts. Generation of incentives related to their performances in meeting of business, customer servicing and organisational objectives further boosts the confidence and loyalty of the organisational members (Frding, 2012). Relational Psychological Contracts Psychological contracts both relational and transactional are operational at the workplace such that the employees that are governed by transactional motives are essentially motivated in fulfilling the objectives of the roles and tasks assigned to them. On the contrary, the employees influenced by relational psychological contracts are essentially influenced by emotions, feelings, sentiments and perceptions they tend to share among others and also for the larger organisation. The employees that are observed to be influenced by psychological contracts tend to protest against the organisational policies requiring them to work for extra hours and also regarding the managerial and employer conducts (Russell, 2013). These employees seek social media platforms like Facebook for openly protesting and opining against the organisational rules and conducts and enjoy discussing the same with their friends and colleagues. The organisational managers and employers are thus required to consult wit h the employees influenced by relational psychological contracts such that the same helps in optimising on their levels of affective commitment in meeting the goals of the organisation with due passion (Boje, 2015). High Commitment HRM In terms of practicing high commitment human resources management the organisational members are required to potentially focus on encouraging increased employee participation and involvement in the organisation. The managers are required to potentially focus on sharing of potential information concerning changes in rules and conducts and also business practices and mission and vision philosophy with the employees (Herring, 2013). Further, the organisational managers are required to continually encourage the employees for generation of their individual and group decisions regarding fulfilment of business and organisational objectives. The above practice would potentially contribute in enhancing the loyalty and commitment of the organisational members and also restrain them from generation of protests regarding decisions taken by the managers and employers. The same would thus reduce the practices of employees in generating negative opinions and protests on social networking sites (Joh nstone, 2015). Human Capital The organisational managers and employers are required to treat the human resources as effective or potential manpower capital which acts as life blood for the business institution. The employers and business managers are required to effectively understand the needs and expectations of its employee groups and thus generate considerable investment for helping in the rendering of training and enhancement of knowhow of the employees (Burkhardt Nathaniel, 2013). Further, the understanding of employees as human capital for the firm also requires the employer and the manager to enhance the level of transparency in the institution such that the same helps in taking decisions in a concerted fashion and reduces restraints. The human resources practices of the organisation are required to be developed for helping the employees earn the benefit of work-life balance policies introduced in the organisation. Further, the employers and managers are required the employees to understand the career g rowth in the organisation which in turn enhances their commitment and performance level of the employees (Morris, 2015). Knowledge Management The employers and organisational managers are also required to potentially focus on the incorporation of the social media platforms like Facebook and also different blogs for sharing of effective knowledge resources between the organisational members working both with regional and overseas frontiers (Peterson, 2013). The use of social media platforms for dissemination of information and knowledge resources to organisational members along different levels and units both operating within domestic and international frontiers also contributes in potentially interacting with the people for understanding their views and feedbacks. The above practice would thereby help in cultivating a win-win framework regarding the usage of social media networking tools by employees for interacting with their peers, colleagues and senior managers for gaining of needed knowledge inputs and information (Suikkanen, 2014). Conclusions The analysis carried out in the report potentially evaluates that the practices of the employers and managers regarding gaining of private and confidential information of employees from their personal Facebook accounts is not ethical in nature. The same tends to potentially affect the privacy of the employees. Facebook is however identified as an effective medium that is used by the employers for not only advertising their vacancies but also in evaluating the culture fit of the employees with the organisational and workplace culture. Similarly, the social media networking platforms ideally help the business institution in not only enhancing their level of transparency concerning the publishing of effective information but also in dissemination of knowledge resources to the different employees in the organisation. 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